Mark Blythe, Marc Hassenzahl, Donald Norman
MB: Most of our readers will be aware that your new book marks a change in direction for you. Why the turnaround? Are you hoping to inspire more designs like the Incredible Tea Juicer? DN: The Incredible Tea Juicer? But of course! I am trying to influence designers, so let me transform your question into asking what the "design field" knows and understands. Now, I put "design field" in quotation marks because it isn't quite clear what this phrase refers to. What I mean is an as-yet hypothetical discipline of research, theory, and practice that is concerned with design…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESSJoin ACM SIGCHI
In addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.