Authors:
Daniel Rosenberg
Why has this never been necessary? Have I just been lucky in my choice of employers? Did these companies all have CEOs so enlightened about usability that no such analysis was necessary? I suspect not. Rather, I believe that the ROI analyses we are reading in the literature just don't fit the real world, at least not the world I live in. Of course, like most practitioners in the HCI community, I define my professional goal as adding value to products by improving the user experience. However, the traditional ROI approach to defining and measuring the value of usability…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESS
Join ACM SIGCHIIn addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.
Post Comment
No Comments Found