Elena Not, Daniela Petrelli
Thirty years ago, content in museums and cultural heritage sites consisted mostly of labels, explanation panels, written leaflets, and books. The aim was to help visitors make sense of exhibits and places, understand the history behind their creation and usage, and appreciate their aesthetic values. Guidelines for effective label design followed from museum and audience studies, such as these from Beverly Serrell : Insights Labels should begin with concrete, visual references to the objects they interpret to bring them to life. Labels should relate to the big idea of the exhibit, not ramble without focus or objectives, or…
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