Open your big mouth online, and someone is bound to draft you to write a column. That's what happened to me a few months ago when someone on an electronic discussion list about usability threw out the question "Is there really a way to apply psychology to HCI design?" and I felt compelled to respond with a page and a half of examples. So here I am, once more asked to describe the relevance of knowledge from my chosen field. Is psychology just a set of esoteric theories and models that don't translate to the real world? Or are…
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