Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Morgan Kaufmann, San Francisco, 2003 ISBN 1-55860-643-2 $34.95 Reviewed by James Kalbach In his new book, Persuasive Technology, B.J. Fogg has formalized a significant, emerging discipline. This discipline is captology, the study of how computers change people's attitudes and behavior. Although it draws from a variety of disciplines, captology is primarily concerned with human-computer interaction (HCI). This element of interaction stands out as a key difference between persuasion in computing technology and persuasion in other media. Captology has tremendous implications on the HCI community. In the…
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