In Raiders of the Lost Ark, Indiana Jones stands in the map room of the lost city, holding a staff that will aim a beacon at the location of the buried lost ark. Armed with a critical piece of information unavailable to his "competitor," he realizes he must shorten his beacon staff by half. When the beacon shines on an obscure section of the city map, he discovers that his adversaries are "digging in the wrong spot." I see a lot of designers digging in the wrong places. I see them focusing on design issues that enhance specific features…
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