In Raiders of the Lost Ark, Indiana Jones stands in the map room of the lost city, holding a staff that will aim a beacon at the location of the buried lost ark. Armed with a critical piece of information unavailable to his "competitor," he realizes he must shorten his beacon staff by half. When the beacon shines on an obscure section of the city map, he discovers that his adversaries are "digging in the wrong spot." I see a lot of designers digging in the wrong places. I see them focusing on design issues that enhance specific features…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESSJoin ACM SIGCHI
In addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.