Business

XI.1 January + February 2004
Page: 24
Digital Citation

To innovate or not to innovate…


Authors:
Lyle Kantrovich

Usability practitioners love to preach about the merits of "standards and guidelines"; we seek out and destroy "inconsistency"; and a recent trend is to try to use "patterns" when designing products and user interfaces. If you were to ask someone in business to describe the usability field as a flavor of ice cream, we'd likely be characterized as "vanilla." We tend to play it safe and stick to what's tried and true. We do this because it works. It works by saving our clients and end users millions of dollars and an untold amount of pain. In order to…




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