There are many great ideas sitting on the shelves of research laboratories. Frustrated researchers often carry these to other companies where they become products. Why is it so difficult for a company to get the innovation that is carried out by its research labs into the products its sells? HCI is a special case of this problem. User-centered innovations, yielding concepts that would be of great value to users, never make it to product, or they get watered down, re-engineered, and washed out on the way to becoming unusable products. Our point of view at Pitney Bowes is that…
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