Authors:
A. Henderson
There are many great ideas sitting on the shelves of research laboratories. Frustrated researchers often carry these to other companies where they become products. Why is it so difficult for a company to get the innovation that is carried out by its research labs into the products its sells? HCI is a special case of this problem. User-centered innovations, yielding concepts that would be of great value to users, never make it to product, or they get watered down, re-engineered, and washed out on the way to becoming unusable products. Our point of view at Pitney Bowes is that…
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