Jonathan Arnowitz, Elizabeth Dykstra-Erickson
User-centered design (UCD) is the "be all, end all" of design. Cater to the user and you will win. That is what we all believe, right? End- user research is the way to a successful product, right? Then why is it that design schools all over the world, business management schools all over the world, and computer science schools all over the world do not so much as even mention the term UCD, even under the most promising circumstances? Design schools teach their students to develop an aesthetic that will communicate well and will be successful in the market…
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