I have a question for you: Are you the manager of a user-experience design team? If you answered "yes," I have another question: What were you thinking?!!! Jakob Nielsen's corporate usability maturity model suggests that it takes 20 years to establish Stage 8 of the model, the user-driven corporation. Can you wait that long to see success? As a manager, you face many challenges. First is managing the team and its members, a team that likely includes creative types who might resist bureaucracy, structure, and taking direction. Can you afford to create an IDEO-style brainstorming environment? Can you afford…
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