One recent morning I came into my office and found a small woman astride my desk. Well, to be precise, it wasn't an actual woman. It was a cutout of a photograph of a doll representing an archetypal customera persona. My officemate had brought this odd item back for me from the CHI conference, and, knowing my extreme discomfort with this sort of tool, had left it for me as some sort of a gift. I took a closer look at the effigy and recognized a familiar level of suspended realism: think Barbie, G.I. Joe, Robot Chicken. Indeed, the…
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