The need for companies to change their ways

XVI.1 January + February 2009
Page: 42
Digital Citation

FEATUREProduct design 2.0 and the genesis of Kicker Studio


Authors:
Dan Saffer

It's obvious to anyone paying attention that the devices we own and carry around have changed in a significant way over the past several years. Presaged by mobile phones, the iPod, and Tivo, our devices now contain sophisticated embedded digital technology. They're networked. They are responsive and adaptive to human behavior. They're contextual and meaningful. And the best of them are cohesive: The hardware and software are created if not at the same time, then at least with a deep awareness of each other. In other words, objects are now more than just objects. Instead, they're enablers of behavior.…




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