Enabling the pursuit of different goals

XVI.1 January + February 2009
Page: 77
Digital Citation

TRUE TALESPoets, priests, and politicians


Authors:
Steve Portigal

Poets, priests, and politicians Have words to thank for their positions Words that scream for your submission And no one's jamming their transmission ... De do do do, de da da da Is all I want to say to you De do do do, de da da da They're meaningless and all that's true —Sting, "De Do Do Do, De Da Da Da," Zenyatta Mondatta, 1980 In "The Persuaders," a 2004 episode of PBS's "Frontline," Douglas Rushkoff profiled Frank Luntz, a consultant who helps political and corporate clients identify the words that generate support for a client's goals. Luntz…




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