Poets, priests, and politicians Have words to thank for their positions Words that scream for your submission And no one's jamming their transmission ... De do do do, de da da da Is all I want to say to you De do do do, de da da da They're meaningless and all that's true Sting, "De Do Do Do, De Da Da Da," Zenyatta Mondatta, 1980 In "The Persuaders," a 2004 episode of PBS's "Frontline," Douglas Rushkoff profiled Frank Luntz, a consultant who helps political and corporate clients identify the words that generate support for a client's goals. Luntz…
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