The important role of user research

XVII.1 January + February 2010
Page: 48
Digital Citation

FEATUREUser-research-driven mobile user interface innovation


Authors:
Jay Yi

According to Strategy Analytics, Korean mobile-device manufacturers captured more than 45 percent of the North American market during the first quarter of 2009. Samsung Electronics has remained a top seller since 2008, currently holding a 26.3 percent market share. LG Electronics holds a 19.6 percent share, while Motorola trails with 18 percent. The importance of Korean vendors is increasing; not only have they become leaders in certain major markets, but they are also the only companies to report increased total handset sales during this global economic slowdown. While success stories about Korean handset designs and user interfaces (UI) are…




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