Columns

XVIII.1 January + February 2011
Page: 80
Digital Citation

Rat, rational, or seething cauldron of desire


Authors:
Elizabeth Churchill

Since the 1930s, governments have largely followed the view of John Maynard Keynes that spending, not saving, drives successful economies. We have taken this charge seriously in the U.S. If Adam Smith characterized Britain as a nation of shopkeepers, the U.S. is indubitably a nation of shoppers. No other country in the world spends as much on consumer goods as America. Whether you love it or hate it, everyone has an opinion on shopping. It's an expression of identity. It's the gift I give my family. It's a chore I have to endure. It's sport. It's a sign of…




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