Women account for 50 percent of people on payroll  and account for even greater purchasing power. Some products (all too often pink) are deliberately built for a female audience, and some are built for a male audience. However, many products are intended to be gender-neutral. Here, I address the latter and ask, exactly how well designed are these supposedly gender-neutral products? Many papers focus on ways to increase the participation of women in computer science and the challenge of channeling more female candidates into IT positions. There is endless talk about the optimal representation of women in groups…
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