David Cuartielles, Jonathan Bean, Daniela Rosner
In a column last year ("Making: Movement or Brand?" January - February 2014), we argued that the maker "revolution" may be best understood as a brand rather than a social movement. While proponents view makers as part of a new creative class that circumvents conventional mass consumption, we noted that many makers become good capitalists, too—selling books, tickets, and magazines as well as seeding new businesses. By adopting and enacting maker discourse, makers additionally become proponents of an ideological stance wherein small-scale design gets portrayed as a catalyst for social change. Finally, we pointed out that surprisingly few women…
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