Authors:
John Morris
Investopedia says a company that "eats its own dog food" sends a message that it considers its own products the best on the market. This slang was popularized during the dot-com craze when companies did not use their own software and thus could not even "eat their own dog food." An example of not "eating your own dog food" would be a software company that creates operating systems but uses its competitor's software on its corporate computers. As a discipline, we believe in putting the user at the center of our designs—involving them in the process whenever possible, and…
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