The long-predicted convergence of technologies is finally happening. At a mind-boggling pace, traditionally separated industries, channels, media, global regions, and even social groups are converging by means of digital information technology . The mobile telecommunications industry is converging with the entertainment and media industry. Consumer electronics is converging with both the PC industry and telecommunications industry. Knowledge work and social structures are globalizing because high-speed connections expedite the "convergence" of physical spaces into virtual spaces. In this highly volatile market, the growing consensus is that competitive advantage can only be achieved by truly focusing on user goals and needs…
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