Authors:
Aaron Marcus
A funny thing happened to me on the way to writing this column. I began to ask myself, what exactly constitutes fun in the user experience of products and services? Naturally, games and play come to mind. The topic is explored and demonstrated in depth at major game conferences like E3, and even at more sober gatherings like the IBM Almaden Laboratory's New Paradigms in Using Computers (NPUC) conference in 2001, which devoted its entire agenda to the theme "What can E-Biz learn from E-Games?" I recall that one of the founders of SimCity presented, and another presentation by…
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