Whenever I pick up a book dealing with design, I wonder just who the target audience is: Is the book meant for graphic designers, programmers, project managers, or for someone well established in the HCI profession? If it's geared toward practitioners, is it for beginners, seasoned professionals, both, or somewhere in between? From the tone of its title, I guessed that The User is Always Right: A Practical Guide to Creating and Using Personas on the Web targets a broad audience. This book gives examples of some of the most successful methods of creating personas and describes them in…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESSJoin ACM SIGCHI
In addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.