Authors:
Apala Chavan, Douglas Gorney
Consider the cell phone. For us it's essential, and what's more, it's everywhere. It is, in fact, hard for people in developed markets to remember what it was like not to be available 24/7. The ability to reach anyone, anytime, from absolutely anywhere has become a given. BlueToothed or iPhoned, the connected yet very private (or at least self-absorbed) world of the cell phone could very well be the quintessential expression of Western culture. Yet in much of the rest of the world, where even clear, accessible landlines are more of a plan than a reality, mobile telephony is…
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