Enabling better outcomes and experiences

XV.4 July + August 2008
Page: 64
Digital Citation

FEATUREWeb-conscious content experiences


Authors:
Luke Wroblewski

Ted stared at the looming input field in front of him, its importance clearly enhanced by the stark emptiness around it. No sense hesitating any longer. A few taps on the keyboard produced the phrase that came to his mind first: "chicago olympics." He then shot the mouse to the biggest button on the page and clicked "search." The screen refreshed and he furiously scanned a list of hyperlinks brimming with bright blue underlines. A second later he had made his choice... As she hunkered in her cubicle, it was clear Sandra was becoming increasingly bored of her inbox.…




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