ACM Interactions

Authors:
Richard Anderson, Jon Kolko

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Jon: I'm tired of advertising, and to be completely frank, I'm tired of marketing. The entire infrastructure for corporate marketing has arisen from a desire to convince the public that they need more, faster, better, now. We keep talking about sustainability, but we—and I include myself in this, as I work at a consultancy that makes "things"—keep producing more stuff, and keep thinking about ways to sell versions two and three and four of the same stuff to people who don't really need it in the first place. What are we doing? Richard: Change of such great magnitude doesn't…

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