In Part I ("Design Without Research?" interactions May + June, p. 68) we looked at some different approaches to design that do or do not succeed by omitting research. Here, we examine some of the limitations of doing research without design. A startup approached us just before it began manufacturing and asked us to do a last-minute check with target customers to verify that it was going in the right direction. The company was developing an iPod accessory that would provide protection and allow connections to a range of other devices. Not until the kickoff meeting was I able…
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