Last weekend I had my first Jimmy Buffett concert experience. I've been a Parrothead for years but never thought about going to a concert. Since I turned 40 this year, I figured I would take the plunge, so my wife and I drove to Chicago to see him. What a beautiful time! Our immersion into Margaritaville was so wonderful it caused me to reflect about a lot of things... including my passion for what I do at IBM. But how do I capture these revelations and apply them to user experience and the software we build? Turns out nearly…
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