Authors:
Megan Geyer, Frances Felske
Edward Kennedy. Star Trek. The Eiffel Tower. Snowboarding. What do these have in common? All were elements in the first iPad commercial. Here's what you didn't see: A stock-trading app, a data spreadsheet, or Web conferencing. When the iPad was first released, its marketing was geared largely toward consumers. But now the iPad can be seen in the hands of all sorts of professionals, from doctors to executives. So how did the iPad so naturally migrate from a consumer toy to a corporate tool? Quickly after the iPad was announced, it was clear that it was going to be…
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