Features

XVIII.4 July + August 2011
Page: 40
Digital Citation

Hand waving and the real work of design


Authors:
Elizabeth Goodman

It's the second week of a six-week website redesign at a San Francisco design consultancy. The visiting researcher asks the senior interaction designer about his work. He responds, "Oh, I'm not doing any real work on the project anymore. I'm just showing up at client meetings and hand waving." "Hand waving" is an apt name for what happens when designers meet with clients. To make good decisions about the direction of a project, clients or other external decision makers need to understand designers' proposals, whether they are for an interactive interface, a product, a system, or a service. But…




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