Authors:
Mats Hellman, Huaqi Hao
Getting attractive consumer products to market quickly and at a reasonable price has become as important, or even more important, than offering more features and functions. Today, new companies are rising from emerging markets and taking market share from older, more established manufacturers and known brands. Companies like Nokia are having trouble competing with companies that use new, open platforms to get new products to market swiftly and efficiently. A known brand is no longer enough—you also must have an organization behind it that can make quick use of new platforms to compete. Some would argue that Apple products,…
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