Authors:
Jon Kolko
Over the past decade, design has become more user-centered, as designers champion a process that focuses on people, and stakeholders increasingly realize the benefits of including the people they are serving throughout the process of design. This shift began with a broad acceptance of evaluative research, where designers worked to ensure products were usable, and gained momentum with generative research, where designers spent time with users to identify latent wants and needs and to drive innovation and usefulness. Most recently, designers have utilized behavioral research to identify levers for engagement or to support behavior change through service design. As…
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