Context is a word we use a lot in our community. But we don't really talk about it. We occasionally churn out nuggets of wisdom like "context matters" or even "context is king," but it's surprising how little we talk about what context actually is and how to design for it. And it's not just in our community. To put it into perspective, context, a concept as old as poetry, with a history equally as rich, amounts to approximately 12,000 entries in the online catalog of the Cambridge University Library, while, say, digital, a concept no older than Walt…
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