Michael Twidale, Stefan Rennick-Egglestone
We live in a world flooded with digital services, digital media, and leisure experiences. For a consumer, this means that choosing how to commit scarce time and financial resources can be a challenge. For a producer, it raises questions of how to persuade people to try out, adopt, or purchase their offering—especially if it is sufficiently novel that potential consumers might fail to understand what it is or why they might want to engage with it. Sometimes describing in words what a new thing does is not enough. People want to know what it will feel like. Though we…
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