Authors:
Rae Yule Kim
Data is increasingly important for user experience (UX) designers. One example of a data-driven UX strategy is the personalized recommendation algorithm. As one of the leaders in this technology, Amazon collects customer data about their shopping and search patterns to derive personalized recommendations, which, in turn, optimizes user experiences and maximizes the chances of sales. Similarly, Netflix and Zillow have been two of the biggest beneficiaries of personalized recommendation algorithms for growing their businesses. Insights → Data is a valuable resource for UX design. → Data provides insights into behavioral patterns that are not easily observable. → UX…
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