ACM Interactions

Authors:
Joris Groen, Josine van de Ven

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Philosophy of Design Cambridge's design philosophy is based on an approach that brings together a multidisciplinary team of business analysts, technical experts (Web developers, programmers, enabling technology specialists) and User Experience specialists. Cambridge's heritage is technology. Given the complexity of the technology-driven New Economy, it became even more important to add newer disciplines to the Cambridge mix of expertise. "Design" (or User eXperience) was one of the areas we recognized we needed to grow in. The challenge was to integrate User Experience disciplines into the Cambridge system. At the same time, we wanted to bring the User Experience specialists…

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