ACM Interactions

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Philosophy of Design Accenture designs and builds a multitude of applications for its clients: business-to-consumer (B2C) and business-to-business (B2B) Web sites, call centers, enterprise resource planning (ERP) implementations, learning management systems, training systems, and back-end applications such as billing systems. The philosophy of maximizing human performance is a key ingredient in Accenture's mix of strategy and technology consulting services. Part of this focus on human performance is the need to design applications that are "usable"—whether that means easy to learn, efficient, aesthetically pleasing, or mission-critical. Accenture has only a few small groups of interaction designers—primarily in the Chicago area,…

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