Experience Design and HCI The Experience Design community within the American Institute of Graphic Arts (AIGA) is one such community. Founded in 1914, the purpose of AIGA is to further excellence in communication design as a broadly defined discipline, as a strategic tool for business, and as a cultural force. The fact that many within this community approach HCIand designvery differently from many within the SIGCHI community was revealed on stage at CHI99 in my interview of Experience Design community co-founder and current AIG President Clement Mok and SIGCHI stalwart Jakob Nielsen . AIGA uses the term experience design…
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