Philosophy of Design Swim's distinction among design firms is that its sole focus is interaction design. Our field is young, and we feel there is much to explore in creating methods and tools for addressing interaction issues. When projects call for additional areas of expertise, we collaborate with consultancies that offer services such as product design, software engineering, marketing, or branding. Our small, multidisciplinary team consists of people with various backgrounds relevant to interaction design, including graphic design, computer science, and psychology. We feel that different points of view are required to effectively address interaction design problems and advance…
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