Authors:
Bill Hefley
Reflections ... I've spent some time looking back recently, as I finished the Ph.D. degree that I put on hold when we launched interactions. As I've looked back, I find myself more often looking forward and becoming even more excited about the future because of the changes that have transpired in recent years. A longstanding maxim of our profession is "Know your user." We've always argued that this is important, but recent studies are starting to show that this is not only smart advice, but makes good business sense. The business community first became widely exposed to this perspective…
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