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VII.2 March-April 2000
Page: 16
Digital Citation

Design brief: Broderbund


Authors:
Esteban Ahn

About Broderbund Broderbund was one of the pioneers of home software, beginning with games in the early 1980s, and followed by its creation of the edutainment and home creativity categories with products such as Where In the World Is Carmen San Diego? Living Books, Kid Pix, Print Shop, Myst, and Riven. Broderbund was acquired by The Learning Company in 1998 and was, in turn, acquired by Mattel, the world's #1 toy company, in 1999. Mattel, Inc. (NYSE: MAT-news) is a worldwide leader in the designing, manufacturing, and marketing of family products. With headquarters in El Segundo, California, Mattel has…




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