Each of the articles in this issue of interactions presents an area in which the HCI community could have a significant impact. The question is: Will it? Unfortunately, in informal discussions with many mass-communications stakeholders, the answer, at present, seems to be: "Not likely." Five factors seem to be holding the HCI community back from realizing its potential in this domain: Awareness: Unlike the application or Web development world, the HCI community has a less established disciplinary presence in the mass media and communications industries. Timeliness of Results: The HCI community is seen as taking far too long to…
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