Authors:
Nico Macdonald
The Internet's greatest potential lies in communication (and mass communication), as this is an area of life well-suited to the digital realm. The sharing of ideas and information is becoming more important in the developed world as skills in manufacturing are decreasingly exploited, and as people have more leisure time and are increasingly prepared to spend more time on digital media. In the following special section, we define mass communication as the presentation of editorially or creatively shaped information or entertainment, presented by an individual or organization to significant numbers of individuals. It encompasses the publishing of news, articles,…
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