The growing popularity of Internet-based communications tools raises the question of which method is the most effective, in which contexts. The Internet is widely accepted as a viable medium for mass communications. Most newspapers, magazines, television networks, and other major media outlets already have online presencesusually in the form of Web sitesthat supplement the main (offline) delivery of the media property. Some, such as Salon and Slate, are Internet-only publications. Of the offline properties, few, with the notable exception of The Wall Street Journal, have launched any online version that pays for itself through subscription revenue. The Wall Street…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESSJoin ACM SIGCHI
In addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.
No Comments Found