Authors:
Neil Budde
In the American radio program Prairie Home Companion's fictional Lake Wobegon, we are told on each show's introduction, "All the children are above average." I'm reminded of such hyperbole frequently when I hear how many people analyze various user behaviors for online products. In this case, however, too often the mistaken assumption is that all users are, in fact, "average." In my field, I've seen advocates of online news publishing cite statistics that the average user of even the best online newspaper site visits 5.7 times a month for a total of 34 minutes a month. Oddly, these advocates…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESS
Join ACM SIGCHIIn addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.
Post Comment
No Comments Found