In 2005 Motorola hit the market with a new, ultra-slim, sexy cell phone: the RAZR. Almost instantly, it became one of the most sought-after phones of all time. For two years the RAZR captivated the industry. Consumers around the world couldn't wait to get their hands on the sleek, fashionable phone. Analysts praised Motorola's miraculous turnaround. Publications gave the product one innovation award after another. And then, just as suddenly as the RAZR appeared, it was gone. The iPhone came along and fundamentally changed both the market and consumer expectations for mobile phones. In an instant, we moved from…
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