Jeffrey Kim, Arnie Lund, Caroline Dombrowski
Recently, BMW launched a U.S. campaign for Minis, aimed at vampires. The slogan "Feel the wind in your fangs" ran alongside a photo of the car. Gillette and Harley-Davidson had similar vampire-themed ads, and if a consumer follows up on the ads, eventually a trail of URLs leads to the website for HBO's "True Blood," a television show based on the premise that vampires exist and have come out of hiding. The American League of Vampires, arguing for vampire rights, faces off against another group, the Fellowship of the Sun, which wants to take back the Earth for humans.…
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