Authors:
Jeffrey Kim, Arnie Lund, Caroline Dombrowski
Recently, BMW launched a U.S. campaign for Minis, aimed at vampires. The slogan "Feel the wind in your fangs" ran alongside a photo of the car. Gillette and Harley-Davidson had similar vampire-themed ads, and if a consumer follows up on the ads, eventually a trail of URLs leads to the website for HBO's "True Blood," a television show based on the premise that vampires exist and have come out of hiding. The American League of Vampires, arguing for vampire rights, faces off against another group, the Fellowship of the Sun, which wants to take back the Earth for humans.…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESS
Join ACM SIGCHIIn addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.
Post Comment
No Comments Found