Challenges to Design Research

XVII.2 March + April 2010
Page: 38
Digital Citation

Technology first, needs last


Authors:
Donald Norman

"Necessity is often not the mother of invention. In many cases, it surely has been just the opposite. When humans possess a tool, they excel at finding new uses for it. The tool often exists before the problem to be solved" [1]. I've come to a disconcerting conclusion: Design research is great when it comes to improving existing product categories, but essentially useless when it comes to breakthroughs. I reached this conclusion through examining a range of product innovations, most especially looking at those major conceptual breakthroughs that have had a huge impact upon society as well as the…




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