Steve Portigal, Julie Norvaisas
As practitioners, when we meet with people to conduct contextual research, our focus is driven by our client's business objectives, nominally investigating how our client's products are falling short of people's needs, or how the organization's core capabilities could achieve those business objectives by meeting those needs. Because of this, our work leads us toward what's missing, which we identify as needs or opportunities that provide valuable direction and inspiration for our clients at all points of the development process. Along the way, however, we are inevitably astounded and affected by what exists outside of those explicit constraints. As…
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