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XIX.2 March + April 2012
Page: 74
Digital Citation

In defense of doing it the hard way


Authors:
Leanna Gingras

The job of a user-research professional is undoubtedly a hard one. Understanding problems, getting the right sample of people in our labs, extracting insights from data, and evangelizing the user's needs can make for challenging work. At the same time, rewards abound in this profession: the joy of diving into a new topic, engrossing conversations with some of the hundreds of people who pass through my lab, and of course the aha moments—those glimmers of awesomeness alone more than make up for any difficulties. But every now and then I wish it were all a little...easier. In the heat…




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@Bill Killam (2012 07 31)

This is a long overdue article.  And I couldn’t agree with it more.  I’m current working on yet another Federal RFP that is asking for us to do work using short cut methods that are likely make it harder to get them quality results, and we can probably propose a cheaper and more data rich approach if they didn’t specify how we had to do the job.  Sad.