Steve Portigal, Julie Norvaisas
We have recently embarked on a self-funded research and innovation project called the Omni project. Working in an agency, we find the notion of a self-funded study frightening (at least financially) but also liberating. This effort emerges from our desire to work unbounded by the very necessary constraints of time, budget, and curiosity that restrict the put-food-on-the-table work we primarily are focused on. The seeds for this project spring from unexplored avenues in our consumer research; in nearly every study we have been involved in, people use powerful language to describe their relationship with technology. How is technology affecting…
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