Daniel Welch, Margit Keller, Giuliana Mandich
Talk of the "circular economy" has grown in recent years. Today it's central to both EU policy and the design philosophy of Jaguar Land Rover. Consulting firm McKinsey estimates it could add $1 trillion to the global economy by 2025. Brad Pitt is a devotee. The circular economy is offered as a blueprint for an alternative future to the current linear economy of "make, use, dispose." It's a model for an environmentally sustainable economy, resilient in the face of resource insecurity and ecological crisis. The European Commission recently reframed its commitments to sustainable production and consumption in terms of…
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